Part VI - Toy Positioning
Introduction
Toys as phenomenological objects
Toys’ positional sign, text and codes
Chapter 21 The Doll and the Human Being
Dolls’ stories which text play
Types of dolls and their aesthetics
Dolls, doll universes - gender and appeal
Girls’ doll and dream universes
The girls’ classic doll universe
The older girls’ dream universe
The theatre/drama and fairy tale universe
The pseudo, parody and utopian universes
Boys’ doll and dream universes
The boys’ classic figure and doll universe
The older boys’ dream universe
The boys’ fairy tale, fantasy and war universe
The parody and the synthetic pseudo-universe
Barbie - soap and the synthetic pseudo-universe
GI Joe - soldier and socio-ecologist
Chapter 22 Animal Figures
Transitional phenomena and toys
The value and significance of things
My little toy mouse - a soft animal toy
Chapter 23 Implements
Implements and toys - a development process
Weapons and implements for catching/capturing
The car - the implement and the dream
Bicycle - self-control, experience and horizons
Jumping/(running)/rolling/hopscotch
Drawing/colouring/cutting out/sticking
Tape cassette player - storyteller and music box
The implements of aggressive play
Chapter 24 Systems and Construction
The modern system concept or system toys