Part IV - Consumers, Texts and Codes
Introduction
Consumer behaviour and understanding the consumer
Introducing the model for understanding the consumer
Chapter 13 Consumer Representative
Attitudes to the future - as a value
Chapter 14 Different Lifestyles - "The Social Aspect"
1. “Living conditions” and values
Production methods, family culture and values
The eco-social environment and life cycle
Chapter 15 Different Lifestyles - "The Situation Aspect"
Relationship values and modern childhood 1990-2000
Daily life and parties, relationships and encounters