Part V - Consumers and Product
Introduction
Chapter 17 Consumer Ideology, Requirements and Needs
A. The ideological benefits (of purchase)
The purposes of toys, play and games
B. The personal benefits of purchase
Toys within the pedagogical environment
Toys within the technological environment
Chapter 18 Consumer Utility Maximisation
A. Socio-psychological significance of the product
B. The individual appeal of the product
Chapter 19 Consumer Toy Collections
Criteria for acquisition/purchase
Six year olds’ toy collections
Seven year olds’ toy collections
Eight year olds’ toy collections
Nine to ten year olds’ toy collections
6-10 year olds’ favourite toys
Parents’ and children’s favourite toys
The distinctions between girls’ and boys’ world of toys